Radio: Introduction to radio
Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? The factsheet argues that radio still reaches billions of people in some countries with little to no access to the internet and its a global medium remaining popular with consumers.. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. -Curran & Seaton argue that radio ownership is concentrated in the hands conglomarates,reducing diversity and prioritise profit over public interest. -Livingstone & Lunt argue that regulators must balance co...
